And with PartnerStack, all of your channels can be managed from a single platform - affiliate, referral, reseller and ambassador. But if both sides of this equation are not having a good experience, then it becomes a problem.

Most PRMs are focused solely on the vendor experience. We are extremely focused on partner experience, which is a big distinction for us. On average, our marketplace drives a 30%+ lift in revenue for customers. PartnerStack is the only solution that has both the PRM and a B2B focused marketplace that connects vendors with partners. There are a few unique aspects to PartnerStack, which has led us to becoming the #1 platform on G2. Companies like Asana,, Unbounce, Intercom, and Intuit all use PartnerStack to manage and scale their partner programs, and onboard thousands of partners into our platform. ‍ Can you tell me about PartnerStack and what makes it different from other PRMs?Īs a graduate of Y-Combinator, PartnerStack has been rooted in helping some of the world’s fastest growing SaaS companies scale. ‍ Nikita shared his insights on when you need a PRM, identifying your ideal partners, strategies to avoid channel conflict, and how he sees the partnership landscape evolving over the next 5 years. He leads partnerships and alliances for PartnerStack, which is a leading PRM and partner marketplace. Nikita Zhitkevich lives in the world of partnerships.

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